Karl Brockmeyer - Art Director - Graphic Designer

 

Art Director Experience

A big part of what I do is to help lay out and execute a strategic marketing/advertising plan to get brand messaging and product information in front of potential customers and to engage current customers so they become champions of the client's brand.

Over the years I've been involved in a variety of fun and interesting design projects for large and small businesses. Every single one had unique challenges, from budget constraints and tight deadlines to a hands-off "do whatever you think is best" attitude.

Some of those projects required me to not only conceptualize, but also be hands-on and create the final product for the client. Other projects required that I find and coordinate vendors or manage freelance help.

With each project, I've learned something that can be applied to future work.

 

Brand Development

A well-designed logo is a key part of branding. But building a brand identity encompasses much more, from logo and other design elements to messaging, and customer experience. I have helped companies that just required logo development as well as those who needed assistance with all their branding efforts, emphasizing the importance of brand messaging and consistency along the way.

Brand development and logo design for Sportsguard Laboratories.
Logo design and brand development for Mountain Med Club Dispensary.
Logo design and brand consulting for Fitting Tax and Financial.
Brand development and logo design for Murphy's Custom Made Golf Clubs.
Logo design for Marrone Construction.
Logo design for Creative Irish Gifts.

 


Web Design & Email Marketing

I've created initial web site concepts and carried them all the way to launch. I've also assembled and worked with designers and developers to create and manage engaging lead/sales generating websites for a variety of businesses.

I have jumped into existing websites and developed new messaging, new content, landing pages, and more.

A key element of building a website is making sure it ranks well. To that end, I have created targeted keyword lists and made certain that basic-to-advanced SEO practices are developed and adhered to.

To engage customers via email marketing, I have developed email offers and promotions as well as coordinated landing page development to drive leads, while keeping the focus on the overall branding.

Website design and search engine optimization for Ryco Steel.
Ryco Steel

Client Focus:
Responsive Website Design
Search Engine Optimization

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Ecommerce website design for Sportsguard Laboratories.
Sportsguard Laboratories

Client Focus:
Brand Development
E-Commerce Website Setup and Design
Search Engine Optimization
Landing Page Development

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Website design and brand development for The Foltz Community Center.
The Foltz Center

Client Focus:
Brand Development
Website Design
Search Engine Optimization

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Website design and search engine optimization for the N.E. Walsh Construction Co.
N.E. Walsh Construction

Client Focus:
Website Design
Search Engine Optimization
Landing Page Development

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Website design for the Sportsguard Laboratories.
Sportsguard Laboratories

Client Focus:
Website Design
Search Engine Optimization
Landing Page Development
Brand Development

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HTML email promotion set up and email design for various clients.
Various Clients

Client Focus:
HTML Email Design
Promotion Set Up
Landing Page Development
Brand Development

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Print and Other Collateral Design

For personal engagement with clients, it's hard to beat printed in-hand marketing pieces: sell sheets, brochures, fliers, catalogs, direct mail, and other printed promotional items. Over the years I've enjoyed the challenge of determining the right product for clients and then executing the layout and coordinating the printing.

Newspaper and magazine advertisment design. Advertisements ▼
Brochures, sell sheets, and flyer design. Brochures ▼
Direct Mail Design, Layout, and Production. Direct Mail ▼
Product Catalog layout and design. Catalogs ▼
Product packaging layout and design. Packaging ▼
T-Shirt and other apparel layout and design. Apparel ▼

 


Social Media and Other Content Development

Social Media Support - Concepts, Messaging, Photos/Images.I've worked closely with social media specialists and other content creators to help develop and coordinate messaging and content for various social media channels or other media such as radio and television.

 


Photography and Photo Retouching

Photography and Photo Retouching.Every Art Director / Graphic Designer should be a photographer on some level. I regularly coordinate with photographers on behalf of clients, and if needed, have the training and experience to handle the shoot myself. I also re-touch and enhance the photos to be used in printed materials, websites, or for social media engagement.


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