Art Director Experience
A big part of what I do is to help lay out and execute a strategic marketing/advertising plan to get brand messaging and product information in front of potential customers and to engage current customers, so they become champions of the client's brand.
Over the years I've been involved in a variety of fun and interesting design projects for large and small businesses. Every single one had unique challenges, from budget constraints and tight deadlines to a hands-off "do whatever you think is best" attitude.
Some of those projects required me not only to conceptualize but also be hands-on and create the final product for the client. Other projects required that I find and coordinate vendors or manage freelance help.
With each project, I've learned something that can be applied to future work.
Brand Development
A well-designed logo is a vital part of branding. But building a brand identity encompasses much more, from logo and other design elements to messaging, and customer experience. I have helped companies that just required logo development as well as those who needed assistance with all their branding efforts, emphasizing the importance of brand messaging and consistency along the way.
Web Design & Email Marketing
I've created initial web site concepts and carried them all the way to launch. I've also assembled and worked with designers and developers to create and manage engaging lead/sales generating websites for a variety of businesses.
I have jumped into existing websites and developed new messaging, new content, landing pages, and more.
An essential element of building a website is making sure it ranks well. To that end, I have created targeted keyword lists and made sure that basic-to-advanced SEO practices are developed and adhered to.
To engage customers via email marketing, I have developed email offers and promotions as well as coordinated landing page development to drive leads, while keeping the focus on the overall branding.
▼
Sportsguard Laboratories
Client Focus:
Brand Development
E-Commerce Website Setup and Design
Search Engine Optimization
Landing Page Development
▼
N.E. Walsh Construction
Client Focus:
Website Design
Search Engine Optimization
Landing Page Development
▼
Sportsguard Laboratories
Client Focus:
Website Design
Search Engine Optimization
Landing Page Development
Brand Development
▼
Various Clients
Client Focus:
HTML Email Design
Promotion Set Up
Landing Page Development
Brand Development
Print and Other Collateral Design
For personal engagement with clients, it's hard to beat printed in-hand marketing pieces: sell sheets, brochures, fliers, catalogs, direct mail, and other printed promotional items. Over the years I've enjoyed the challenge of determining the right product for clients and then executing the layout and coordinating the printing.
Advertisements ▼
Print Advertisements
Client Focus:
Concept development, design, and layout for Newspaper, Magazine, and Other Publications.
Brochures ▼
Sell Sheet & Brochure Design
Client Focus:
Concept development, design, and layout for Brochures, Sell Sheets, Fliers and Other Types of Printed Materials.
Direct Mail ▼
Direct Mail Design
Client Focus:
Concept development, design, and layout for various direct mail postcards, magnets, and other mailed pieces.
Catalogs ▼
Product Catalog Design
Client Focus:
Concept development, design, and layout for catalog pages.
Packaging ▼
Packaging Design
Client Focus:
Concept development, design, and layout for product packaging.
Apparel ▼
T-Shirt Design
Client Focus:
Concept development, design, and layout for various clothing articles.
Social Media and Other Content Development
I've worked closely with social media specialists and other content creators to help develop and coordinate messaging and content for various social media channels or other media such as radio and television.
Photography and Photo Retouching
Every Art Director / Graphic Designer should be a photographer on some level. I regularly coordinate with photographers on behalf of clients, and if needed, have the training and experience to handle the shoot myself. I also re-touch and enhance the photos to be used in printed materials, websites, or for social media engagement.
Back to the Top | © Karl Brockmeyer. Rights Reserved. | Products, services, company names and brands displayed on this site may be trademarked, service marked and/or copyrighted of their respective companies.