Karl Brockmeyer - Art Director - Graphic Designer

 

Art Director Experience

A big part of what I do is to help layout and execute a strategic marketing/advertising plan to get brand messaging and product information in front of potential customers and to engage current customers so they become champions of your brand

Over the years I've been involved in a variety of fun and interesting design projects for large and small businesses. Every single one had unique challenges; from budget constraints and tight deadlines to carefree "do whatever you think is best".

Some of those projects required me to not only conceptualize, but also be hands-on and create the final product for the client. While other projects required finding and coordinating vendors or managing hired help.

Regardless, from each project, I've learned something that can be applied to future projects.

 

Brand Development

A well designed logo is a key part of branding, but building a brand identity encompasses much more; from logo and other design elements, to messaging, and client experience. I have helped companies with just logo development and also with all of their branding efforts, coaching the importance of brand messaging and consistency along the way.

Brand development and logo design for Sportsguard Laboratories.
Logo design and brand development for Mountain Med Club Dispensary.
Logo design and brand consulting for Fitting Tax and Financial.
Brand development and logo design for Murphy's Custom Made Golf Clubs.
Logo design for Marrone Construction.
Logo design for Creative Irish Gifts.

 


Web Design & Email Marketing

I've created initial web site concepts and carried them all the way to launch. As well as assembled and worked with designers and developers to create and manage engaging lead/sales generating websites for a variety of businesses.

Also, I have jumped into existing websites and developed new messaging, new content, landing pages, and more.

Part of building a website is making sure it ranks well. Creating a targeted keyword list and making sure that basic to advanced SEO practices are developed and adhered to.

To engage customers via email marketing, I have experience in developing the email offer and promotion as well as coordinating the landing page development to drive leads, while keeping focus on the overall branding.

Website design and search engine optimization for Ryco Steel.
Ryco Steel

Client Focus:
Responsive Website Design
Search Engine Optimization

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Ecommerce website design for Sportsguard Laboratories.
Sportsguard Laboratories

Client Focus:
Brand Development
E-Commerce Website Setup and Design
Search Engine Optimization
Landing Page Development

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Website design and brand development for The Foltz Community Center.
The Foltz Center

Client Focus:
Brand Development
Website Design
Search Engine Optimization

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Website design and search engine optimization for the N.E. Walsh Construction Co.
N.E. Walsh Construction

Client Focus:
Website Design
Search Engine Optimization
Landing Page Development

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Website design for the Sportsguard Laboratories.
Sportsguard Laboratories

Client Focus:
Website Design
Search Engine Optimization
Landing Page Development
Brand Development

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HTML email promotion set up and email design for various clients.
Various Clients

Client Focus:
HTML Email Design
Promotion Set Up
Landing Page Development
Brand Development

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Print and Other Collateral Design

For personal engagement with clients, it's hard to beat a printed in hand piece – sell sheets, brochures, fliers, catalogs, direct mail, or other printed promotional items. I've enjoyed figuring out the right product for clients over the years and then executing the layout and coordinating the printing.

Newspaper and magazine advertisment design. Advertisements ▼
Brochures, sell sheets, and flyer design. Brochures ▼
Direct Mail Design, Layout, and Production. Direct Mail ▼
Product Catalog layout and design. Catalogs ▼
Product packaging layout and design. Packaging ▼
T-Shirt and other apparel layout and design. Apparel ▼

 


Social Media and Other Content Development

Social Media Support - Concepts, Messaging, Photos/Images.I've worked closely with social media specialists and other content creators to help develop and coordinate messaging and content for various social media channels or other media such as radio and television.

 


Photography and Photo Retouching

Photography and Photo Retouching.Every Art Director / Graphic Designer should be a photographer on some level. I regularly coordinate with photographers on behalf of client. If needed, I am capable with taking the photos myself. Regardless, I can re-touch and enchance any photo to be used in printed materials, websites, or for social media engagement.


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